Twiggy

For the Twiggy brand by Ekofrukt, we delivered a comprehensive redesign of the logo and packaging with the aim of modernising the brand and strengthening its competitiveness on retail shelves. We created a unified yet flexible visual system that clearly differentiates the fruit and muesli bar ranges while maintaining strong brand recognition.

The new design is built on clean typography, fresh colour palettes, and a strong emphasis on product quality and natural ingredients. The project also included the preparation of complete print-ready artwork and close cooperation with the printer to ensure flawless execution. The Twiggy brand redesign helped restore listings in retail chains, supported the brand’s pricing strategy, and established a solid foundation for further portfolio expansion.