Šumavský sýr

The redesign of the TANY Šumava Cheese product range was built on combining the brand’s traditional heritage with a cleaner, more contemporary visual style. The objective was to create a unified packaging concept that preserves the products’ regional origin while enhancing their appeal in the competitive retail environment.

The new design brings together a broad product portfolio across multiple packaging formats into one consistent visual system, strengthening the identity of the entire range. More prominent food photography, a cleaner layout and subtle decorative elements inspired by traditional folk motifs emphasise the products’ origin while giving the brand a warm and authentic character.

The result is a cohesive product range that feels more modern, improves shelf navigation and naturally reinforces the perception of the quality and great taste of traditional dairy products.