Hera

HERA can rightfully be considered a traditional brand. It has been on the market for more than 90 years and has become a true symbol of its category over that time. The slogan “Baking is a joy, Hera is baking” is known to generations of home bakers, and thanks to long-term customer loyalty, the brand remains successful to this day.

However, HERA does not rely on loyalty alone. The brand continuously innovates, expands its product portfolio, and evolves visually. The sensitive redesign we created respects HERA’s strong identity while giving it a more modern appearance that meets the current demands of the market.