Dr.Max

Dr.Max Pharma is one of the largest pharmacy retailers on the domestic market. Given the exceptionally broad product portfolio, the key challenge was to design not only a visually appealing solution, but above all a functional and long-term sustainable system for working with graphic elements.

The resulting solution respects the shape variability of individual packages while maintaining a clearly recognisable and consistent appearance across hundreds of SKUs. The design supports customer orientation, strengthens brand credibility, and enables further brand development without compromising visual identity.